American Choice Modeling

Complex Conjoint/ DCM

Sophisticated solutions derived from complex choices

Most of the uncertainty in the world of marketing stems from how buyers will respond to changes in the market place like price fluctuations, increased product offerings or the introduction of competitive products.

At American Choice Modeling we specialize in using the choices buyers make to model the world. We carefully set up and structure complex conjoint and discrete choice models that replicate the marketplace. By watching how buyers make decisions we can accurately predict how they will make choices up to a year in the future. We use our simulations to identify the full implications and outcomes of all the possible market decision scenarios that can be made. By having an understanding of buyer response behavior we are able to optimize results and make the most of opportunities available and mitigate the risks associated with change.

Our market replication models can also be used to examine entire product lines simultaneously. This combined with our simulation and optimization tools delivers results about a firm’s optimal product line, pricing and feature offerings. Often times product line optimization can improve a firm’s profitability by 40-50%.

Complex and Choice Modeling can be used to provide solutions to problems including but not limited to:

  • Product Line Optimization
  • Pricing
  • Product Assortment
  • Forecasting Demand
  • Cannibalization