American Choice Modeling is a market modeling and simulation firm that is focused on solving business problems using the most powerful techniques available. We deliver solutions to marketing decisions whose outcomes ultimately drive bottom-line results. Firms utilizing the types of solutions we have developed have typically derived direct bottom-line impact of between $15 Million to upwards of hundreds of millions of dollars.

Our founders and principal associates have in-depth experience across a wide range of industries, methodologies and management roles. We invite you to get to know us better. You are more than welcome to contact any of us directly. Drop us a line, ask us a question, share your thoughts. We are ready to work with you.

Founding Partners

Beau Martin Co-founder, President
Jess Laventall Co-founder, Principal

Principal Leaders

Dr. Karl Lendenmann, PhD Principal
Dr. Ernest Bonat, PhD Senior Software Engineer
Judy Turner VP, Healthcare Research
Martha Wang VP, China, Asia Pacific