Let’s face it, no matter what type of marketing decision your company faces, there is always a degree of uncertainty and element of complexity added to the mix. While many firms come to accept this degree of uncertainty and complexity as an unsolvable factor that’s inherent with the problems they face, market leaders have increasingly found that there are more reliable methods to reduce uncertainty in the decisions they face.

Take pricing for example. Many marketers regard pricing more as an art than a science, for it seems to be that no one can tell what price a buyer is willing to pay. However, those marketers who don’t settle on the optimal price for their market forgo substantial profitability. One such major consumer electronics brand is estimated to have lost between $680 Million and $1.1 Billion in profit due to mis-estimation of demand and inability to set the correct price for their market.

The pitfalls of sub-optimal decision making can be avoided if decision makers have the information needed to make the right marketing decisions. Market modeling from American Choice Modeling enables your firm to reduce the uncertainty in making critical market decisions through better structured data design, model estimation and market simulators.

In particular, market simulation offers an excellent interface for decision makers to become fully informed of the dynamics of their market. Taking into account the realistic challenges your firm faces in the market place, market simulation gives decision makers the full picture of what and how much decisions have an impact on marketing outcomes.

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Testimonials

I would like to offer a “great job done” to the team on our pricing study. It has been a very challenging study from both a setting up the design (methodology perspective) but also in interpreting the results and reporting out the data in a clear and easily understandable fashion. The team has done a FANTASTIC job on this. Probably the best ever project we’ve done with your firm. — Senior research manager, Fortune 50 technology firm