Keeping your clients yours
Until a marketing research firm reaches at least $20 million in annual revenues it is very difficult to keep a marketing scientist on staff due to the cost of salaries, benefits, and their software, which runs into the thousands or tens of thousands of dollars.
The alternative to hiring a marketing scientist is to work with a specialized firm that provides these services. It is important however to work with a firm that will not seek to work with the client without you.
We work only with other market research, consulting, and advertising agencies. This helps to establish trust while eliminating conflicts of interest and enables us to serve only you in your relationship with your client.
This enables you to gain the benefits of working with a marketing scientist without the crippling costs of keeping a marketing scientist on staff full time, which often runs up to and sometimes over $200,000 a year.
In other cases, for somewhat larger firms, this lets you scale, and handle more business before it is time to hire another marketing scientist. Uncertain times call for conservative hiring. This opportunity is now open to you.
