Efficient, Customized, Accurate, Award Winning Marketing Sciences Services and Business Intelligence Deployments for Marketing and Sales

We are experts at analytic marketing and helping others achieve the same level of skill, helping them access data through Business Intelligence deployment, segmentation and building market simulation models.

We specialize in developing the field of choice modeling, buyer behavior analysis, the measurement of the demand generation activities of product development and advertising, and optimization, enabling us to bring the type of measurement excellence applied to optimizing the rest of our end client companies operations to marketing decision making in the areas of:

• Product and product line optimization
• Pricing and demand forecasting
• Advertising and promotion optimization

Because we build highly accurate market models, as accurate as 99% with a correlation of .998 with actual market share and a mean absolute error of 1.1%, we can easily prove the value of our work. Typically projects will add at least $10 million to the client’s bottom line. In addition, our work has won or helped others win numerous awards including the SPSS Insights Award and a Grand EFFIE. We are leaders in our field.

We also offer BI and marketing analytics audits. Since most firms cannot keep a high quality marketing scientist busy, it makes a lot of sense to develop a strong marketing sciences relationship with an outside firm. It will maximize your profitability and your ability to solve difficult marketing problems with a high degree of accuracy.

Testimonials from clients we have worked with

I would like to offer a “great job done” to the team on our pricing study. It has been a very challenging study from both a setting up the design (methodology perspective) but also in interpreting the results and reporting out the data in a clear and easily understandable fashion. The team has done a FANTASTIC job on this. Probably the best ever project we’ve done with your firm. — Senior research manager, Fortune 50 technology firm